to what extent does television and radio programming reflect the culture and to what extent does it create the culture? By culture I mean a people’s social practices and values and lifestyle. In many ways the culture and the media start feeding on each other.
...A recent Newsweek article on BET used the term “influential tastemakers.” There are definitely creative minds that drive trends in a culture. This is undeniable. On the other hand, a recent Time article mentioned that programming like NBC’s Friends, reflected the cultural phenomenon of a new stage of modern life in between being grown-up and adolescence.
...An image has power. A moving image accompanied by sounds has even more power. The power to inspire imitation. The power to create a desire. The image can be created or captured by an artist for artistic social purposes and it can also be made by Advertisers who use it for corporate porposes.
